If you were starting a Hardware Business would you think you were successful if You sold your MOM a few nails, your siblings a hammer each and your BFF a screw driver?
No Way! You’d advertise, Promote and Give new customers a few good reasons to come through your door. Maybe coupons, maybe you’d be the expert at something, maybe you would have something that no other hardware store had or maybe you would just do it all for less.
BUT… You Would NOT Rely on your family and friend to build your business! So, IF you’re in business – For Real, HOW DO YOU DO IT? How do you reach out to NEW Customers, attract NEW Business Builders? How Do You Treat Your Business Like a Business?
Coretta Campbell wrote: I find it important to first let people know how your product/service would be a benefit to them, how can you help them it is not all about the sale it is about building a solid customer relationship that will keep them coming back to you and service with a smile 🙂
Jessica Gustafson wrote: Since I sell Pink Tools, and have spread my products to my family and friends… I can concur that does not create a business.