Category Archives: Expand Beyond Your Warm Market
Summer Time Slump In Sales for Direct Sales Reps
Uh-oh, it’s “Summer Slump” time.
Sometimes, in the summer, sales for Direct Sales Reps start to slump. So, today, your FindSalesRep Support Team was racking their brains, trying to figure out what people are spending their money on during the summer besides travel and outdoor stuff.
Browsing pinterest told us that people are spending a lot of time and money on wedding related items https://www.pinterest.com/categories/popular/
Does your company have products that can help people prepare for weddings? If so, it’s time to POST to Your FindSalesRep WALL! Note that you’ll need a Featured Listing to post to your wall – if you need to add a listing or if you need to upgrade you can save up to 85% by checking out the FindSalesRep Treasure Chest.
Where’s Your WALL? YOUR FSR WALL is YOURS and you should Login to Your Listing at www.FindSalesRep.com and look for the “Post to Your Wall” link.
Post often using words and pictures that people will be looking for when they need what you’ve got and then… Get Found.
DID YOU KNOW that Reps with a Featured Listing on Findsalesrep.com, have the perfect place to post this kind of information? Have you started to add Pictures, Descriptions, and KEY WORDS to YOUR FSR WALL? This is MUST DO! Must meaning… you must do this. It’s free and will help you grow your business. Yup, it’s all about you and it will help You Get Found.
Keep potential and current customers up to date and increase your chances of getting found in search engines just by posting status updates on Your FindSalesRep Wall!
“Wait. What? A Wall?”
Yes, it’s a lot to take in…. but it’s true! You can get “social” with your potential customers on FindSalesRep.com. Let them know what you have in stock, about new products or about sales or special offers. Tell them what they need to know about you, your company and your products by using key words that will lead them straight to you. Then, show them before and after photos or pictures from a new catalogue. Pictures say a thousand words. Share them! You can put it all in your own words. Use key words to tell them about new products, sales, whatever.
What do you want to share with the World? Here are some ideas:
- Post about your favorite products.
- New product images with descriptions of the products benefits, or why you like the product.
- Updates about your company’s business opportunity and compensation plan.
- Inspirational quotes and images.
- Product and Opportunity Videos (use the “Link” button to post YouTube video links).
- Business Tips for Other Network Marketers
- Links to any Articles you’ve written, or articles you like.
- Pictures of you at home parties and events.
- Pictures of you helping customers.
THEN… if you want to take it to the next level, here’s a great tip. Once you make a post, you can click on the “Permalink” to view just that post. Then, click the Pinterest share button – that way you get exposure on Pinterest and Pinterest also links back to your posting on your FindSalesRep Wall! So really, this is a Twofer Tip. Some pins from FindSalesRep Walls have been re-pinned thousands of times. That’s great exposure for your business.
You can also share the same link on Facebook, Twitter, etc. This is great because it gives you one place to link to from all of your social networks (so you can post once, and share everywhere).
Let’s Get You Found,
Attracting the RIGHT People on Facebook
“Let’s Be Friends”
You know how awkward it can feel sending a friend request to someone on facebook that you don’t actually know. BUT… it really doesn’t have to be creepy.
Finding friends that you have interests in common with, like YOUR BUSINESS can be good for both you and the person you are making a new connection with. Making NEW friends on fb can be fun for EVERYONE.
Think about it, these are people that you are going to have direct, personal contact and they might even turn in to potential customers and who knows, you might become their customer too, or maybe you will exchange referrals. It’s good for everybody, but especially for small-business owners, like you that want to connect directly with local people, this can give you and your business a big boost.
So… YOU ready to make some new friends?
POST below in the comment section. Let us know that you LOVE making NEW friends and then give us a link to your fb page and your business website. If you want, you can also give a brief — very brief — bio of your involvement with your company.
Once you’ve posted about YOU, start making new friends with the other small business owners in the comment section below. You can send a friend request and/or comment about their post. BE FRIENDLY!
Take some time to find relevant connections. You don’t have to be friends with everybody. You’ll find that connecting with like minded people will inspire you.
CONNECTIONS are EVERYTHING in Direct Sales…. Let’s START CONNECTING!
Targeting the Ideal Customer
How do you target the ideal customer?
To successfully introduce new customers to you company and the products you offer, it’s essential to focus exclusively on the prospects you believe are most likely to purchase from you.
WHO are they? We asked a few of our favorite independent direct sales reps:
- Samantha Haas The ideal customer for my business is anyone who would like to protect their health and their families’ health. Our mission is to inspire healthy living around the world https://www.facebook.com/wholefoodhealthwithjuiceplusHealthy Living with the Haas’
Health/Beauty - Brittani Nelson Take my top customers , profile them and find others like them www.justaddwater.sevenpoint2.com
-Your ideal customer may be prospects who are currently buying something similar and will appreciate the additional features your new product or service provides.
-Your best prospects have a perceived need for what you offer, can afford to buy it and have demonstrated a willingness to do so–probably by purchasing from your competition. Bear in mind, it’s always easier to fill a need than to create one.
Share the benefits and features that your prospective customers will value most. The bottom line is that working with you and your company should be unique and meet the needs and desires of your best prospects. Show then how you can make that happen.
How?
Will you market online, via catalog or by 
? Generally, a multi-channel marketing tactic will help you achieve the greatest success.
Why?
Customers who can shop when and however they like tend to spend more and shop more often. Suppose your strategy is to market a weight loss product to people who can’t afford gym memberships or high-priced home equipment. You might choose traditional face to face/home party direct marketing plus a website as your primary channels, and then online ads and e-mail solicitations that link to your website. These are all great ideas, but no one action alone is going to give you the results that you are looking for. Aim to combined all of them.
When?
For startup entrepreneurs, the need to constantly tinker with the business never ends. “You have always got to be thinking about how you can tweak whatever you have to make it even better.”
If you feel like you have too much going on, stop and just focus on just one at a time. Try spending time on one project per day and see how much you accomplish.
If You’re In Business FOR REAL
If you were starting a Hardware Business would you think you were successful if You sold your MOM a few nails, your siblings a hammer each and your BFF a screw driver?
No Way! You’d advertise, Promote and Give new customers a few good reasons to come through your door. Maybe coupons, maybe you’d be the expert at something, maybe you would have something that no other hardware store had or maybe you would just do it all for less.
BUT… You Would NOT Rely on your family and friend to build your business! So, IF you’re in business – For Real, HOW DO YOU DO IT? How do you reach out to NEW Customers, attract NEW Business Builders? How Do You Treat Your Business Like a Business?
Coretta Campbell wrote: I find it important to first let people know how your product/service would be a benefit to them, how can you help them it is not all about the sale it is about building a solid customer relationship that will keep them coming back to you and service with a smile 🙂
Jessica Gustafson wrote: Since I sell Pink Tools, and have spread my products to my family and friends… I can concur that does not create a business.
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