Category Archives: How to Make It

Why this is Exactly the Right Time for Your Small Business

You are a small business owner. You work hard. You manage and promote your businesses as you strive to succeed and a make difference in your finances. We know it’s a tough grind and that there are plenty of obstacles in your way. Covid-19 is just the latest in a long line of hurdles. The pandemic has touched every aspect of our lives and it is reminding us of how interconnected we all and how our actions can significantly impact those around us, as we find ourselves adapting to a new normal. How we respond to new demands, how we support each other through crisis, how we modify our ways of doing business and how we revise the ways in which we interact with both our business partners and our customers, all of these new interactions are shaping our new small business plans.

How we respond to new demands Things are not the same. Living and working through a pandemic is something new for all of us. The economy is being artificial supported by the federal government and showing no real signs of recovery. Economists and experts agree that the economy won’t really start to recover until there is a cure for the Coronavirus. The new world we find ourselves in can NOT be responded to in the same ways we are used to. We must search for new ways to respond to the new demands a of socially distant world. Gone are the days of face to face marketing and meetings in coffee shops. The Zoom call and other online interactions have replaced the time honored tactics of the most successful sales representatives and entrepreneurs. Today, small businesses are encouraged to do their part to keep their employees, customers, and themselves healthy. To do that, they need to be creative. Lucky for you, your business is already online. You have a link to your company website, a place where you can send people that want what you’ve got. You’re used telling people face to face how to get there. Now, for your business to survive, you will have to look for ways to tell them online.

  • Directories: Like FindSalesRep, Manta, Yelp and others
  • Advertisements: Google is the leader, but there are literally millions of places to buy ads
  • Social Media Marketing: There are a lot, but you will have the most success using Pinterest, Twitter, LinkedIn, YouTube, Facebook
  • Blog: Share ideas and products that can help others relieve some of the stress. Help people adapt to the new way of life that we are all facing and make life a little easier for others.

How we support each other through crisis There’s no denying how difficult these times are. Stress, hardship, uncertainty all require a response that is both empathetic and compassionate. In your business, you are a leader. Leaders need to look for ways to identify with the feelings, thoughts and attitudes of their customers, their teams, their employees and their business partners. Show that you, through your business have feelings of deep sympathy and sorrow for others who are stricken by misfortune. Show them that you have a strong desire to alleviate their suffering.

  • For your customers: Identify strategies that they can use today to combat there problems. Can your business offer a solution, some support or comfort?
  • For your Team or employees: How can you directly help them today? Can you call  or connect with them to identify what they need

How we modify our ways of doing business In these times especially, we are constantly reminded how one person’s action can impact the life of another. Just think about how big your reach can be and then work with others to make it even bigger.  Collaborate with your business partners to change how you do your business. Start work together to use your joint interests to become something bigger than you are apart. There are many types of business partnerships to consider. Businesses with different basic interests can partner together to share content or customers. The benefit of this type of collaboration is to reduce worry about competition. A great example is to host an online party. Invite 10 reps from different, non similar companies to host. In order to qualify as a host each must bring 2 reps with them to the party.  That’s 30 people at one event and a fun party! This idea also works for training events, swapping sprees, swag bag exchanges and basket giveaways, all of which can be done completely online. The swapping spree, swag bag exchange and gift basket giveaways can be run a little differently. They offer you and you business partners ways to share revenue.  If this sounds too confusing or too difficult, it’s not. In fact, chances are you are already a part of a revenue sharing partnership. If you or your business are an affiliate, consultant, representative or ambassador of any brands where you earn a percentage of the sale, that’s a revenue partnership. 😉 You can get creative with all of these types of partnership.

How we revise the ways in which we interact with both our business partners and our customers.  Meaningful interactions begin with kinder leaders. If you think back to the most impactful mentors you have had either professionally or unofficially, you will instantly remember their kindness toward you. They made time for you and they connected with you. Now, during this time of so much anxiety and suffering, you could take advantage of the moment  and seize the opportunity and become a more empathetic leader. Reach out and check in on your customers, teammates, employees and business partners. Treat them like friends and family.

These new interactions are shaping your new small business plan. Kindness is contagious and good for business.  Show genuine gratitude and interest in the concerns of others. Public display recognition and affection. Putting them first will have an mediate positive effect on your business. These small but meaningful gestures will create lasting connections of goodwill and mutual prosperity.

Take the extra time that you have during this imposed down time that we are all being forced to take and find new ways to make people happy!

We’d be Happy if You left a comment, shared this post or liked us on fb. Thx! 😉

It’s like This Was Written For You

Grab a pen and a piece of paper for notes and go to The Life-Changing Magic Of Words: 5 Reasons You Need To Think Like A Copywriter

Yesterday, Jill Griffin, influencer and master leadership trainer, published an interview with Tamsin Henderson on Forbes. Tamsin Henderson is the creator of the #1 best-selling copy writing course on Udemy, the world’s largest online learning platform. 

She helps entrepreneurs give their ideas the best possible chance of success, wherever they are writing and sharing their ideas and products. 

“Tamsin’s simple, down-to-earth approach proves that anyone can overcome their fear of writing, and see results.” 

You will probably want to talk about what you learn. So, post in the comments. What tip will help you most with your business?

 

Learn How to Stay in Positive Motion 

6 Tips to Help You Stay in Positive Motion
1. Play to Win! – Do it all together!  Stay connected and talk often with the people on your direct Sales team.  That means your Upline, Downline and even people on the Sidelines. Also plug in to the Company calls and podcasts.  Playing with others will move you forward.
2. Set Goals and really try to reach them.  Keep track of your efforts.  Record ever step that you take.  
3. No negative conversations.  Shh. None!
4. Step UP! – Be accountable!  Find somebody that will check in on you and make sure that you are taking action.
5. Stay in Positive Motion!  Once you have achieved success, don’t stop.  Keep going and do it again
6. Don’t let the tough parts of the business slow you down.  If something falls apart.  Pick up the pieces and try something else.
 dream bigNumber six is where most people get stuck.  It’s easy to listen to the nay sayer when something bad happens.  Dream stealers are pretty powerful – if your willing to listen.  Dream Stealers are people that make you think that your dreams can not come true.  They make you question yourself and what you are doing.  You feel depleted after being around them for even a short amount of time.

 

Dream Believers are people that believe in you so much that they have dreams for you even before you have them for yourself. These people excite you and you learn new things just being around them a short amount of time.

So, what are the odds that any one of us will make our Dreams a Reality? Working from home sounds easy, but the reality is hours of time, hard work, persistence through adversity, and effort. It’s a lot of ups and downs.What makes people want to keep on with building their business? It could be the $ but for most of us it’s the reward and satisfaction of seeing people like ourselves, pull themselves up and achieve their dreams too! Living your dream means that you get to help others live their dreams!

 
Be a Dream Believer and watch your dreams come true!  May all Your Dreams come true!!!
AND…If your are not on a Team and would like more information about your Direct Sales Options please visit  www.FindSalesRep.com.  We’ve got reps from all the most popular companies that are ready to help yo DREAM BIG!

How to Make a Million Dollars in Direct Sales

Maybe you don’t like to talk politics in public.  Truth be told, maybe you don’t even like to discuss politics at home but Unemployment is worth talking about. It is a heart breaker. “According to Bloomberg, Wall Street is expecting the jobs report to show the economy added 230,000 jobs in April 2015 while the unemployment rate is expected to fall to 5.4% from 5.5%.”( http://www.businessinsider.com/unemployment-rate-forecast-may-6-2015-5#ixzz3ZTCZuBku )

That is good news but still, that means that the number of people considered unemployed in the US in March 2015 was a whopping 8,575,000!  

That’s a lot of people with no income, no freedom and – NO HOPE!

AND…

 that doesn’t include more than 3 million people who receive extended benefits.

That’s a lot of people!  Too many people!

Yes, all those people are getting benefits, but is that really enough to make your dreams come true?  Chances are, none of these millions of people make their mortgage with ease, travel where their desire takes them or sits back and thinks, “Wow!  I’ve finally made it.” NONE!

Here’s the math…

UNEMPLOYED + UNEMPLOYMENT = UNHAPPY

UNEMPLOYED BY SOMEONE ELSE + SELF EMPLOYED = HAPPY

What does it all add up to?

My name is Gabby Gmyrek.  I own FindSalesRep.com.  I have been with in Direct Sales for more than 10 years and I truly love this industry.   I Love the atmosphere, the personal relationships and the excellent products.  When I got started, I admit, I was scared. After all, I was now in “business” for myself, right? Well, after many trials and errors I want to share with you some of the best parts of being self employed.  I told myself…

“I’m not selling anything.”

It was a lie! Don’t be fooled… In the end you are selling. If you don’t sell, you don’t make money. However, selling is a good skill that maybe you’ve already got and you can feel really good about what I sell, because you are ‘a product of the product’ and you know it works.  You know what you’ve got can make people HAPPY.  You also know that SELLING is not a four letter word and that those that “Sell” things are the ones that get the biggest pay checks.  No shame in that!

I also told myself…

“I’m not Recruiting.”

Yes, you are!  I was one of the TOP RECRUITERS IN THE WORLD for one of the most successful Network Marketing companies in the world!  Now I help others do the same. Don’t go it alone.  You won’t make it.  Tap into everything your company offers and seek outside resources to make yourself a marketing maniac.  Try anything and everything to help your business GROW.  Start at www.FindSalesRep.com – Get Listed!

FACT: You NEED to get Your Business Found by people that want what you’ve got!  

YOU have the blessing, an incredible gift to offer your friends, acquaintances and anyone else who wants to get out the unemployment line and listen.  SHARE IT anywhere any everywhere.

The gift is income without limit, financial reward for effort without discrimination and the freedom to run a business anyway they want, when ever they want, where ever they want.  

Don’t get me wrong.  Direct Sales is NOT easy.  As anyone who is successful in this industry knows, you do have to hustle if you want to build a large organization, and that part is up to you and not someone else.  Just like with a regular 9 to 5, it’s your job to make connections, to follow-up with people and it takes effort.  It’s the hardest part… taking your business seriously and doing what ever it takes to grow that business.

Here is the biggest HINT anyone in Direct Sales is ever going to give you:

Real people, really are lining up to get “SALES” jobs.

Why not put them to work in your organization?

How?  Act like you are hiring and treat your business, like a REAL Business –  help others build their own franchise.  Let them know that they are a part of something bigger  – and that they don’t have to go it alone either.

FACT:  most MLM’s say you’re running your own business, you’re really in a partnership with a lager company that belongs to someone else.  They provide the products, resources, marketing tools, customer support and you provide the marketing strategy and the drive it takes to pound the pavement. You’re helping to build their brand and in return they are giving you a cut of the profits.  It’s sweet deal… if you take advantage of all to tools that they are offering.

“So…Who’s making money?”

Can you REALLY get rich in this industry? Short answer: YES! People have become millionaires in network marketing, however, it is not easy and most people never make it.  Direct Sales has made literally thousands, even 10’s of thousands of Independent Distributors – Millionaires! REALLY!  There are real people that make that that kind of money.  This is a real opportunity,

BUT.. it is not a matter of luck it’s a matter of commitment and you will have to advertise.  Customers are NOT going to fall in to your organiZation by accident.  Figure out how to help them find you.  POST EVERYWHERE!

ADVICE… If you work your business like a job – 9 to 5, 40+ hours per week,

and you take real action – you can make a MILLION dollars.  You can Do it!

The problem with just doing it is that most people are afraid or don’t know how.  Even worse, many  think that  “SELF EMPLOYED” means “Hobby” and hobbies cost $ they don’t make Money.   It does not.  So, go figure out if you want to spend money or make it.  If you want to make money, make a business plan, advertise, talk to as many people as you can, in as many ways as you cane, work 40+ hours a week and surround yourself with people that also want to make a million dollars.

More Advice…  If you are unemployed anyway, without HOPE – Why not take action and become a self employed Network Marketer or Direct Seller and  get back to making your DREAMS come true.  Go make a MILION DOLLARS!

If you are unemployed and you need to learn more please visit www.FindSalesRep.com  Find a company that is right for you and join one the serious reps on our site.  They will help you.  They want you to succeed!

Go Get Your MILLION!

make a million

Spring Cleaning For Your Buisness

spring cleaning businessIf you’re ready to get motivated, improve your home business success, and boost your family income, it’s time to spring clean your business!

One hard push over a weekend does not make a sustainable business, but a good bout of spring cleaning can help you kick off a healthy business that will last for months and even years to come!

Step 1: Get Your Mind Right

What’s your overall goal? And…  more importantly, WHY are you going to work at this every day to meet your goal? Just striving for  a certain number in your bank account won’t inspire you to greatness, but if reaching that number means you can achieve a lifelong goal,  gain more freedom or have richer family life, you’re a lot more likely to keep doing the work that it will take to get there. Once you’ve figured out your “why,” make sure you keep it front of mind. A vision board is a great way to positively inspire yourself to achieve your personal breakthrough. It can be a dry erase board, a cork board, or a piece of poster board—just make sure it’s visible and tangible. Put inspiring quotes, photos, and any other images that will keep you focused on taking positive action.

Step 2: Know What You Are Putting In and Getting Out

A healthy business is all about risk AND reward, but financial gurus agree that what you put in to your business accounts for about 75 to 80 percent of your success. That means it’s time to clean out the those efforts that are not producing results and clean up your shopping list. Stopping waisting your time and your money.  What you spend to run your business can not exceed what you earning for very long.  That’s why choosing  the right way’s to promote your business is crucial.  Remember, what you do to promote your business fuels your success!

little to no promotion = little to no success

You wouldn’t fuel an airplane with diesel fuel from a rusty, old gas can and expect it to do its job, right? Give your business the kind of respect and provide it with the fuel it needs to perform at its peak. Make sure you’re getting exposure either face to face at events, fairs and or expos or on social media and don’t forget a healthy amount of advertising. Cut out empty ventures that consistently waste your time and energy. If it has not been profitable or has not grown your business, cut it out and look for other avenues that will lead you to your goals more efficiently.  The more good exposer or fuel you give your business, the more it will crave! Think snow ball effect. findsalesrep.com logo 2015And what about YOU?  You much be fully committed to achieve full attainment of your goals.  You’ve got to be all in.  If you’re not ready to do a week’s or even month’s worth of business prep every Monday that includes, emails, phone calls, meetings and other forms self promotion and then following it through out the week, you won’t succeed on your own.  That doesn’t mean it can’t be done.  Find a company that offers a complete, quality lead system that’s convenient to use and is affordable. After all, it won’t do you any good wishing and hoping for success if you don’t actually follow through and get in front of an audience.  FindSalesRep.com offers many advertising options from Basic to NationWide Listings.  We recommend checking out the NationWide pricing in our Treasure Chest at www.FindSalesRep.com/Treasure.  That’s where you will find our best offers and you will be able to compare different levels of exposure.  The NationWide listing is a great way to start maximizing your exposure while you build relationships with new customers from all a cross the country.  Listings are available in both the USA and CANADA.

Bonus points if you can get everyone on your team to get on board with what you are doing!

You’ll have moral support and increased chances for accountability!

Step 3: Get Moving

Whether you join the facebook revolution, attend all the wedding expos this spring, or just get out of your chair  to walk around the block and knock on a few businesses doors, making new connections will help you reach your goals. And, as a bonus, being around like minded, excited people it’s a mood-enhancer. The link between human connection and helping others and improved mood is pretty strong.

EXAMPLE: Usually when you smile at someone they smile back.  

Start a conversation and your whole day will change, typically for the better. 

And while different kinds of interactions have different benefits, the best business practice is the one you actually do! They call it practice because it is intended to be done over and over again over time.  Not just in short spurts, erratically, when you are in the mood. So, find ways of connecting with people that are in need or are looking for what you’ve got.  Look for things that fits into your schedule, fulfill you, and that you don’t keep making excuses to cancel.  Find ways of producing prospect that you will actually do and DO them.

Step 4: Articulate and SHARE Your Goals

One of the best ways to reach your goals is to make them SMART (Specific, Measurable, Achievable, Realistic, and Timely). “make more money” or “grow your business” are goals that are too vague. How do you know if you’ve succeeded? Once you’ve identified the specific business goals that you want to achieve, make sure they’re SMART.  Then… it’s time to share them. Though it may be tempting to keep your journey to yourself until you’ve completed it, successful entrepreneurs say you should share early and often.  You’re only keeping them a secret if they are not sincere.

“Research performed by Dr. Gail Matthews, a clinical psychologist,

found that participants who wrote down their goals

achieved significantly more than those who only thought about their goals.

And, those who wrote down action commitments (in addition to their goals)

were even more likely to reach their goals.”

So what are you waiting for? Find a friend, team mate or family member to be your business accountability partner!  Tell them what you want to achieve, when you want to have succeed and how you are planning to do it.  Who knows, they probably will be inspired to join you.

11 Things You Can Do To Achieve More Today

do something

It can be overwhelming.  Being your own boss will offer you moments of self doubt, crushing stress and frustration.  BUT…  but there’s also excitement, adventures, new possibilities and a whole lot of clapping and smiling when you achieve success.

You may not be able to quit your job today or follow every direct sales lead that comes your way, but every day contains within it countless opportunities, all waiting to see what you will do.

Theses are the choices that will make all the difference in your business.  They are the things that will determine your current level of success and your likelihood of you achieving your goals in the future.

So, WHAT IF?  What if you make some changes today and stick to them?  WHAT IF?  

Sometimes even the smallest shift in thinking or doing can create the biggest opportunities.

To get started:

1. Stop thinking and stopping there.  Getting a good idea is NOT enough. Write down all of your ideas, right when you have them.  Then, put them on your calendar and make them happen.

2. Challenge your beliefs about what you can and can’t do. You are better than you think you are.  Yeah, you really are that good!

3. Challenge your ideas about how things work. Sometimes when you decide how things should be you limit your ability to see how they CAN BE.  Take a look at how others ‘do the business’ and see which things you think you could try to adopt in to your day to day business plans.

4. Have a vision, a dream, a goal.  Write down your goals.  “I will… by this date…”  Then create a vision board and put on it those things that will be visible you when you achieve your goals.  (Directions for creating a vision board can be found in the search on this blog.)

5. Look for opportunities in every failure.  Avoid the victim mentality, everything that happens, whether to-you or by-you is an opportunity. Yes, EVERYTHING!  Change your attitude and start LOOKING for the opportunity in EVERYTHING.

6. Remove something from your life that doesn’t serve you.  Make room for something better and new.   These can be small things, like a cluttered work space or big things like a business partner that is holding you back.  Either way, take the time to evaluate those things that you let in to your business and make room for new things that will encourage growth.

7. Commit to something.  You know those things that you always say you’ll do but you never seem to start start—start them.  Go, right now, GO!  Write it on your calendar and figure out how to make it happen.  Take the first step right now.

8. DON’T think about what you DON’t want. DO think about what you DO want. Shift your energy from complaining, worrying and waisting time to doing, taking action and achieving.

9. Replace negative thoughts with positive ones. Positive energy creates positive results.  Enough said.

10. Self Improvement is a sign of growth and intelligence.  Anytime you improve your habits, you pave the path for personal excellence.

11. Forgive your self and others.  Let go of grudges. Removing barrier opens doors.

Targeting the Ideal Customer

How do you target the ideal customer?

To successfully introduce new customers to you company and the products you offer,  it’s essential to focus exclusively on the prospects you believe are most likely to purchase from you.

WHO are they?  We asked a few of our favorite independent direct sales reps:

-Your ideal customer may be prospects who are currently buying something similar and will appreciate the additional features your new product or service provides.

-Your best prospects have a perceived need for what you offer, can afford to buy it and have demonstrated a willingness to do so–probably by purchasing from your competition. Bear in mind, it’s always easier to fill a need than to create one.

Share the benefits and features that your prospective customers will value most.  The bottom line is that working with you and your company should be unique and meet the needs and desires of your best prospects.  Show then how you can make that happen.

How?

Will you market online, via catalog or by archery target? Generally,  a multi-channel marketing tactic will help you achieve the greatest success.

Why?

Customers who can shop when and however they like tend to spend more and shop more often. Suppose your strategy is to market a weight loss product to people who can’t afford gym memberships or high-priced home equipment. You might choose traditional face to face/home party direct marketing plus a website as your primary channels, and then online ads and e-mail solicitations that link to your website.  These are all great ideas, but no one action alone is going to give you the results that you are looking for.  Aim to combined all of them.

When?

For startup entrepreneurs, the need to constantly tinker with the business never ends. “You have always got to be thinking about how you can tweak whatever you have to make it even better.”

If you feel like you have too much going on, stop and just focus on just one at a time. Try spending time on one project per day and see how much you accomplish.

Trending Topics in Direct Sales

Direct selling is certainly a classic sales method and given the reach of the Internet in the business world, the approach to direct selling has a larger reach than ever before.

TOPIC: The debate is on!!! Coffee shop or online blog? Door to door or email contact list? Typical meeting or online chat? How’s a poor marketer to decide? It used to be that “Face Time” with prospects through all stages of a sales cycle was the only way. It was was tried and true, but with all the gadgets used today, “Shopper” no longer seem to value the antiquated ritual.  It seems that “Face Time” may no longer be necessary at all.

More often than not, sales go through – online without any direct contact at all. Independent Sales reps can now use the Web to conduct product demonstrations, hold multi-person sales trending topics thurspresentations, all kinds of things that help them connect with their audience.

Here’s just an example:
For many top recruiters, email has replaced the phone as a primary method of reaching out to contact new prospective customers for the first time. The traditionalist would say this selling tactic is bad even though it brings down the cost of doing business and takes less time, but sales don’t lie. TODAY’S TOP SELLERS IN EVERY DIRECT SALES COMPANY are the ones with a strong online presence and a long email contact list.

PROBLEM: There is one pit fall that online marketers face -ISOLATION- working in isolation tends to make reps less productive than if they work in groups, even small ones, where they can feed off each others momentum.

SOLUTION: Form a team that can share sales strategies. The best ones are social clubs for entrepreneurs and sales professionals that to help them learn how to get good at sales and to have fun doing it. There should be no sales “gurus” or “experts” in these groups. Let every leader show off and share their smart. Ambitious people will have a lot to share and will help the whole group work hard to reach their goals. Having FUN is what will keep the motivation engine revving.

 POLL:  

What do YOU spend more time doing?

FACE TIME OR ONLINE MARKETING

Which gives you the most business growth?

Respond in the comments below.

Be on the Lookout for SMILES

Have you heard that things always happen in 3′s?  

Well is that because it’s true or because we make it happen?  

word of adviceThis week let’s make it happen.  If you don’t know what you are trying to do it can be hard to get it done.  So, let’s do it!  Let’s have everyone get a minimum of 2 new distributors on their team. You need this to be a BIG WEEK!  So, make it happen!  Let’s Start Thinking about helping a few people.  You have a gift – SHARE IT!

“Apparently, there is nothing that can not happen today.” -Mark Twain

What you need to do this week: To reach this weeks  goal it will take everyone reading this message finding 2 New People to Introduce to their business.  Remember: BE ON THE LOOKOUT FOR SMILES!  The most open people are often smiling already!  Look for for these open mined people, look for their SMILES and share your story.  Coincidently, all of the industries top leaders were the ones that were found with a smile to start with. Imagine what bring in one of those kinds of leaders could do for your team.  Good Luck!

How Can You Start Growing Your Direct Sales Business Today

Help someone else!

It will take a little soul searching and a little self improvement.  But, reaching out and helping someone else is the single most inportant thing you can do TODAY to grow your business.

Recently, I listened to Steve Jobs autobiographer talk about what kind of leader Steve Jobs had been.  He said that Steve was a brutally honest leader.  He encouraged Positive Attitudes, never let A players slack and never waisted too much time on B Players. He Pushed Day Dreamers, to Take Chances and to turn Dreams in to getting stuff done!   Here is what Steven Tobak wrote about Successful Business Entrepreneurs:

“You won’t achieve the American Dream by dreaming”

(Source: MoneyWatch)  COMMENTARY. We live in volatile times where viewpoints are highly polarized. The way people see business in America is no exception. Lately, it seems as if management commentary is either feel-good fluff or anti-business rhetoric.

Of course, neither extreme relates very well to the realities of the business world, which makes it all the more frustrating for those of you seeking to advance your career through meaningful insight.

Speaking of which, one of the key insights you’ll learn sooner or later is not to trust conventional wisdom. If you don’t take chances and challenge the status quo, you won’t get anywhere. So you should probably avoid or at least challenge extreme thinking. In other words, don’t drink the Kool-Aid from either side.

Perhaps the most damaging piece of popular career and leadership fluff is that you should reach for the stars, aspire to the corner office, and don’t stop until you achieve your dreams. Now, I know what you’re thinking: Isn’t that the American Dream, start from nothing and become a big-time success?

Absolutely, but you won’t achieve the American Dream by dreaming. You’ll achieve it by doing. achieve dreams

You see, successful executives and business leaders aren’t typically driven by high aspirations. They didn’t get to where they are by walking around with their heads in the clouds. They got there by putting one foot in front of the other and getting stuff done.

And they did it for one or more of these four reasons: because it was their job and they had a strong work ethic, out of necessity to put food on the table, to bring a product to market they thought customers would want, or they had a passion for what they were doing and thought it was cool.

Just to be clear, I’m not arguing against Robert Browning’s insightful statement that, “A man’s reach should exceed his grasp.” I’m not saying you shouldn’t work your tail off, seek your passion in life, have a vision of something unique, or want to do great things. What I am saying is that you don’t accomplish those things by spending your time thinking about how to get to the top of the corporate ladder.

So how do you achieve the American Dream?

You get there by delivering the goods, getting the job done, and satisfying the needs of your customer, whoever that is. If you get really good at doing those things, that’s how you achieve the American Dream. That’s how success really works. Here are some notable examples of what I’m talking about:

When Mark Zuckerberg was developing Facebook, he was building something he thought would be cool. He wasn’t thinking about running a big company and becoming a billionaire.

Richard Branson didn’t aspire to build a global conglomerate of over 200 companies when he opened a record shop and mail order retailer named Virgin.

Bill Gates did not have stars in his eyes when he licensed an operating system to IBM for the first personal computer. He was just trying to satisfy a big new customer.

Fred Smith was not driven by the idea that FedEx would someday become an everyday verb for express mail. He was driven by the idea of a fully integrated air-to-ground shipping business that could operate efficiently using hubs.

When Ed Whitacre started out as a facility engineer with Southwestern Bell in 1963 and slowly worked his way up the corporate ladder over the coming decades, he wasn’t thinking about someday running the company and, after a series of mergers, creating the nation’s largest telecom company and relaunching AT&T.

In 1927, not only were Dick and Mac McDonald not trying to create the world’s first and ultimately its biggest fast food empire, McDonald’s, it took 21 years for them to realize they should be focusing on burgers instead of hot dogs.

Kraft Foods started with James L. Kraft selling cheese door-to-door. Toyota founder Sakichi Toyoda made looms. Sony started out as a radio repair shop in Tokyo. Nokia was a paper mill in Finland.

Click Here to Read More on: Unusual origins of 15 innovative companies

I can go on and on, but the point is this. The secret to success isn’t aspiring to great things. It’s doing great things. And far more often than not, that starts with doing not-so-great things. Oftentimes, you don’t even know what you’re doing is great until way after the fact.

You won’t get to the top by thinking about how you’re going to be a rich executive someday, but by thinking about how people may actually have use for a personal computer, building them in a garage, and selling them, the way Steve Jobs and Steve Wozniak did. Or by just doing your job better than anyone else and slowly but steadily climbing the corporate ladder from the bottom to the top, the way Whitacre did.

Remember, you won’t achieve the American Dream by dreaming. You’ll achieve it by doing. Your motives won’t be grandiose. They’ll be simple and straightforward, like loving what you do, solving a customer problem, or putting food on the table. That’s what motivates successful people.

Source:  Money Watch