Category Archives: Making It In Net Work Marketing

FTC Sent Warning Letters to Multi-Level Marketers

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You LOVE your company. Their products have changed your life and you want to tell the wold your story. Telling your story comes naturally, because it’s your story. It’ a gathering of details that you actually experience. You are encouraged to share those experiences with the people in your lives. You share them by world of mouth, and sometime that means in print. You’re a great marketer, so your posting to you facebook page(s), your twitter account, your Instagram, Pintrest, Whatsapp, Skype, Zoom and a million other places on your computer, phone and tablet. Your company encourages you to share your story.

RIGHT?

Maybe.

Recently, the Federal Trade Commission has sent out warning letters to many multi-level marketing companies. These MLM’s have been asked to remove and address claims about their products’ ability to treat or prevent coronavirus 2019 (COVID-19) or about the earnings people who have recently lost income can make, or both. This is an ongoing efforts to protect consumers from COVID-19 scams.

The letters address specific claims made by the companies or their participants (YOU) in social media posts and videos posted online, including claims made in Spanish.

The warning letters include :

  • A Spanish-language social media post promoting Vivri USA, LLC that said, “Take care of your health, your body, avoid many diseases many viruses, since this virus and many others are here to stay, coronavirus, influenza, flu, we should nourish our cells, our immune systems, reinforce it with the best nutrition system in the world …”
  • A social media post that said, “#VIRUS_CORONA Worried? I’ve been boosting my immune system for several years with high-quality Plexus supplements. You can too! #Plexus provides excellent all-natural supplements that truly work. Be sensible –not fearful. Scientifically formulated & doctor-approved! Ask me!”
  • A video promoting The Juice Plus Company that said, “There are a lot of people out there who have lost income … You may want to build a side income, you know, make $500 a month, $1,000 a month or more. There’s no ceiling on this. It’s whatever you want it to be … What would you like this do to for you? … Maybe it could cover one of your bills, like a car payment. Or enjoy more time and financial freedom. I can tell you those are both possible at the same time because I’ve been living that for the past eight years, and it’s wonderful to be able to offer that to other people.”

Some of the FTC sent the letters are listed below. Not all of the letters are listed here. To find out if your company was sent a letter, please visit the FTC website.

Both Health and Earnings Claims:
Isagenix International LLC
The Juice Plus+ Company

Earnings Claims:
Melaleuca, Inc.

Health Claims:
Youngevity International, Inc. (this company was warned about claims in Spanish and English)
Vivri USA, LLC (this company was warned about Spanish-language claims)
Plexus Worldwide, LLC

 In these letters, alleging unsubstantiated claims, companies are warned to remove any all such claims from the internet. That includes any posts that their Independent Reps have made. That’s YOU and there are a lot YOU. 

What you are sharing with your friends, teams and the wold is really important, it’s your story, but is it endangering your company? Maybe…

When you state or assert that something is the case, you typically are defending your position with your own evidence, your story. But… according to the FTC you are making that claim without providing evidence or proof. This can put your company in jepardy.

How can you avoid getting yourself and your company in trouble?

It’s not a simple question to answer, we think that Thatcher Tech has the best advice you can find on the internet.  In NOVEMBER 20, 2019, they wrote a post called “DIRECT SELLING LAW 101: HOW TO KEEP THE REGULATORS HAPPY”. In this post, they’ve provided advise to help you navigate the current regulatory environment. We suggest you read the section of the article,  “What are some of the ways that distributors typically run afoul of FTC regulations?”

Let us know what you think.

 

 

11 Things You Can Do To Achieve More Today

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do something

It can be overwhelming.  Being your own boss will offer you moments of self doubt, crushing stress and frustration.  BUT…  but there’s also excitement, adventures, new possibilities and a whole lot of clapping and smiling when you achieve success.

You may not be able to quit your job today or follow every direct sales lead that comes your way, but every day contains within it countless opportunities, all waiting to see what you will do.

Theses are the choices that will make all the difference in your business.  They are the things that will determine your current level of success and your likelihood of you achieving your goals in the future.

So, WHAT IF?  What if you make some changes today and stick to them?  WHAT IF?  

Sometimes even the smallest shift in thinking or doing can create the biggest opportunities.

To get started:

1. Stop thinking and stopping there.  Getting a good idea is NOT enough. Write down all of your ideas, right when you have them.  Then, put them on your calendar and make them happen.

2. Challenge your beliefs about what you can and can’t do. You are better than you think you are.  Yeah, you really are that good!

3. Challenge your ideas about how things work. Sometimes when you decide how things should be you limit your ability to see how they CAN BE.  Take a look at how others ‘do the business’ and see which things you think you could try to adopt in to your day to day business plans.

4. Have a vision, a dream, a goal.  Write down your goals.  “I will… by this date…”  Then create a vision board and put on it those things that will be visible you when you achieve your goals.  (Directions for creating a vision board can be found in the search on this blog.)

5. Look for opportunities in every failure.  Avoid the victim mentality, everything that happens, whether to-you or by-you is an opportunity. Yes, EVERYTHING!  Change your attitude and start LOOKING for the opportunity in EVERYTHING.

6. Remove something from your life that doesn’t serve you.  Make room for something better and new.   These can be small things, like a cluttered work space or big things like a business partner that is holding you back.  Either way, take the time to evaluate those things that you let in to your business and make room for new things that will encourage growth.

7. Commit to something.  You know those things that you always say you’ll do but you never seem to start start—start them.  Go, right now, GO!  Write it on your calendar and figure out how to make it happen.  Take the first step right now.

8. DON’T think about what you DON’t want. DO think about what you DO want. Shift your energy from complaining, worrying and waisting time to doing, taking action and achieving.

9. Replace negative thoughts with positive ones. Positive energy creates positive results.  Enough said.

10. Self Improvement is a sign of growth and intelligence.  Anytime you improve your habits, you pave the path for personal excellence.

11. Forgive your self and others.  Let go of grudges. Removing barrier opens doors.

Targeting the Ideal Customer

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How do you target the ideal customer?

To successfully introduce new customers to you company and the products you offer,  it’s essential to focus exclusively on the prospects you believe are most likely to purchase from you.

WHO are they?  We asked a few of our favorite independent direct sales reps:

-Your ideal customer may be prospects who are currently buying something similar and will appreciate the additional features your new product or service provides.

-Your best prospects have a perceived need for what you offer, can afford to buy it and have demonstrated a willingness to do so–probably by purchasing from your competition. Bear in mind, it’s always easier to fill a need than to create one.

Share the benefits and features that your prospective customers will value most.  The bottom line is that working with you and your company should be unique and meet the needs and desires of your best prospects.  Show then how you can make that happen.

How?

Will you market online, via catalog or by archery target? Generally,  a multi-channel marketing tactic will help you achieve the greatest success.

Why?

Customers who can shop when and however they like tend to spend more and shop more often. Suppose your strategy is to market a weight loss product to people who can’t afford gym memberships or high-priced home equipment. You might choose traditional face to face/home party direct marketing plus a website as your primary channels, and then online ads and e-mail solicitations that link to your website.  These are all great ideas, but no one action alone is going to give you the results that you are looking for.  Aim to combined all of them.

When?

For startup entrepreneurs, the need to constantly tinker with the business never ends. “You have always got to be thinking about how you can tweak whatever you have to make it even better.”

If you feel like you have too much going on, stop and just focus on just one at a time. Try spending time on one project per day and see how much you accomplish.

Trending Topics in Direct Sales

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Direct selling is certainly a classic sales method and given the reach of the Internet in the business world, the approach to direct selling has a larger reach than ever before.

TOPIC: The debate is on!!! Coffee shop or online blog? Door to door or email contact list? Typical meeting or online chat? How’s a poor marketer to decide? It used to be that “Face Time” with prospects through all stages of a sales cycle was the only way. It was was tried and true, but with all the gadgets used today, “Shopper” no longer seem to value the antiquated ritual.  It seems that “Face Time” may no longer be necessary at all.

More often than not, sales go through – online without any direct contact at all. Independent Sales reps can now use the Web to conduct product demonstrations, hold multi-person sales trending topics thurspresentations, all kinds of things that help them connect with their audience.

Here’s just an example:
For many top recruiters, email has replaced the phone as a primary method of reaching out to contact new prospective customers for the first time. The traditionalist would say this selling tactic is bad even though it brings down the cost of doing business and takes less time, but sales don’t lie. TODAY’S TOP SELLERS IN EVERY DIRECT SALES COMPANY are the ones with a strong online presence and a long email contact list.

PROBLEM: There is one pit fall that online marketers face -ISOLATION- working in isolation tends to make reps less productive than if they work in groups, even small ones, where they can feed off each others momentum.

SOLUTION: Form a team that can share sales strategies. The best ones are social clubs for entrepreneurs and sales professionals that to help them learn how to get good at sales and to have fun doing it. There should be no sales “gurus” or “experts” in these groups. Let every leader show off and share their smart. Ambitious people will have a lot to share and will help the whole group work hard to reach their goals. Having FUN is what will keep the motivation engine revving.

 POLL:  

What do YOU spend more time doing?

FACE TIME OR ONLINE MARKETING

Which gives you the most business growth?

Respond in the comments below.

How Can You Start Growing Your Direct Sales Business Today

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Help someone else!

It will take a little soul searching and a little self improvement.  But, reaching out and helping someone else is the single most inportant thing you can do TODAY to grow your business.

Recently, I listened to Steve Jobs autobiographer talk about what kind of leader Steve Jobs had been.  He said that Steve was a brutally honest leader.  He encouraged Positive Attitudes, never let A players slack and never waisted too much time on B Players. He Pushed Day Dreamers, to Take Chances and to turn Dreams in to getting stuff done!   Here is what Steven Tobak wrote about Successful Business Entrepreneurs:

“You won’t achieve the American Dream by dreaming”

(Source: MoneyWatch)  COMMENTARY. We live in volatile times where viewpoints are highly polarized. The way people see business in America is no exception. Lately, it seems as if management commentary is either feel-good fluff or anti-business rhetoric.

Of course, neither extreme relates very well to the realities of the business world, which makes it all the more frustrating for those of you seeking to advance your career through meaningful insight.

Speaking of which, one of the key insights you’ll learn sooner or later is not to trust conventional wisdom. If you don’t take chances and challenge the status quo, you won’t get anywhere. So you should probably avoid or at least challenge extreme thinking. In other words, don’t drink the Kool-Aid from either side.

Perhaps the most damaging piece of popular career and leadership fluff is that you should reach for the stars, aspire to the corner office, and don’t stop until you achieve your dreams. Now, I know what you’re thinking: Isn’t that the American Dream, start from nothing and become a big-time success?

Absolutely, but you won’t achieve the American Dream by dreaming. You’ll achieve it by doing. achieve dreams

You see, successful executives and business leaders aren’t typically driven by high aspirations. They didn’t get to where they are by walking around with their heads in the clouds. They got there by putting one foot in front of the other and getting stuff done.

And they did it for one or more of these four reasons: because it was their job and they had a strong work ethic, out of necessity to put food on the table, to bring a product to market they thought customers would want, or they had a passion for what they were doing and thought it was cool.

Just to be clear, I’m not arguing against Robert Browning’s insightful statement that, “A man’s reach should exceed his grasp.” I’m not saying you shouldn’t work your tail off, seek your passion in life, have a vision of something unique, or want to do great things. What I am saying is that you don’t accomplish those things by spending your time thinking about how to get to the top of the corporate ladder.

So how do you achieve the American Dream?

You get there by delivering the goods, getting the job done, and satisfying the needs of your customer, whoever that is. If you get really good at doing those things, that’s how you achieve the American Dream. That’s how success really works. Here are some notable examples of what I’m talking about:

When Mark Zuckerberg was developing Facebook, he was building something he thought would be cool. He wasn’t thinking about running a big company and becoming a billionaire.

Richard Branson didn’t aspire to build a global conglomerate of over 200 companies when he opened a record shop and mail order retailer named Virgin.

Bill Gates did not have stars in his eyes when he licensed an operating system to IBM for the first personal computer. He was just trying to satisfy a big new customer.

Fred Smith was not driven by the idea that FedEx would someday become an everyday verb for express mail. He was driven by the idea of a fully integrated air-to-ground shipping business that could operate efficiently using hubs.

When Ed Whitacre started out as a facility engineer with Southwestern Bell in 1963 and slowly worked his way up the corporate ladder over the coming decades, he wasn’t thinking about someday running the company and, after a series of mergers, creating the nation’s largest telecom company and relaunching AT&T.

In 1927, not only were Dick and Mac McDonald not trying to create the world’s first and ultimately its biggest fast food empire, McDonald’s, it took 21 years for them to realize they should be focusing on burgers instead of hot dogs.

Kraft Foods started with James L. Kraft selling cheese door-to-door. Toyota founder Sakichi Toyoda made looms. Sony started out as a radio repair shop in Tokyo. Nokia was a paper mill in Finland.

Click Here to Read More on: Unusual origins of 15 innovative companies

I can go on and on, but the point is this. The secret to success isn’t aspiring to great things. It’s doing great things. And far more often than not, that starts with doing not-so-great things. Oftentimes, you don’t even know what you’re doing is great until way after the fact.

You won’t get to the top by thinking about how you’re going to be a rich executive someday, but by thinking about how people may actually have use for a personal computer, building them in a garage, and selling them, the way Steve Jobs and Steve Wozniak did. Or by just doing your job better than anyone else and slowly but steadily climbing the corporate ladder from the bottom to the top, the way Whitacre did.

Remember, you won’t achieve the American Dream by dreaming. You’ll achieve it by doing. Your motives won’t be grandiose. They’ll be simple and straightforward, like loving what you do, solving a customer problem, or putting food on the table. That’s what motivates successful people.

Source:  Money Watch

 

Who Really Wins In Direct Sales

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Who are the REAL Direct Sales Winners?  

Certainly the company owners are successful   Or not…  many Direct Sales companies fail in the first 2 years because of poor planning,  but for those that do survive the ‘terrible’ two’s’, yes, their planning pays off and they reap the rewards of residual income.  They also will have brought in a few key ‘master distributor’ or ‘founders’.  These folk, if they stuck with it through the launch stage, will be starting to get pay back in full.  So, yup, they are winners.  

Who else wins it in Direct Sales?  Is there any Real Money left to be made , if you weren’t there right in the beginning?  

ABSOLUTELY!  

It used to be that companies reserved about 50% of their total payout for the top 2% , but recently, companies have been taking a new approach to the age old problem of retention   Early payouts for top recruiters are now attracting big hitters to jump in and they are not just jumping from company to company.  Todays newbies are coming from other industries.  The economy may be partly to blame.  With fewer high-end sales positions available, many uniquely quailed sales reps have had to think less traditional and have turned to Direct Sales.  These rising stars are WINNING BIG, with companies offering new bonus as big as $3,000 to $300,000 in your first 3 months.

That kind of cash is attractive and professional sales reps are taking notice.  Direct Sales stereo types are a thing of the past.  Todays top earners, the REAL Winners are Reps with ‘play to win-win’ philosophy.   

These are the  new rain maker‘Rainmakers’!  

 

They respect, and always try to satisfy, the best interests of their prospects.  Knowing that a win for the client means a win for them too. They are also extremely dedicated to becoming top performers.  They have often times been in the position before and they have a won’t settle attitude, exhibiting the hustle, passion, and intensity it takes to achieve what only the elite achieve.

Winner Do.  They just do.  They do the work.  They look for opportunity and they make things happen.  Anyone can be a Direct Sales Winner.  Companies have heard the request and are now rewarding ‘The New Kid”.  Getting some of the action has never been easier!  It’s a great time for Direct Sales!

Words on a Page

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Do you sometimes just sit down with a book and open to a random page to look for wisdom/inspiration? Some of my best ideas have come from this little action.

Have you ever tried it? What happened? Did you learn a business lesson at just the right moment? Where you motivated to take a risky step that made all the difference? What’s YOUR STORY?

Heres a few to get you started:
  • Mariah Colella-Slider I do it with my bible… and it always helps!
  • Giorgianna Michelle Goudas I have done this with my book of meditations.. and also with the bible. I have done this not for business reasons, but if I felt lost or confused in general… Actually, I can say that 90% of the time I come across something that helps me get through whatever it is that is keeping me down! 🙂:) In effect,though, this does help me professionally, because if we are not “okay” mentally/emotionally, we cannot work to the best of our abilities. 
    Great question!!

    This one happened this morning:

    I had to get up and take a walk.  I needed to THINK my way through a problem.  I was getting no where sitting in front of the computer.  As, I pushed away from my desk, I grabbed “How To Get Rich” by Felix Dennis.  As an author, he is not my usual cup of tea, but he is one of the worlds most successful entrepreneurs, so I have been reading his book ssssllllooooowwllyy over the last few months, for inspiration.  I am on the chapter called The Power of Focus – yeah ironic.

    Here’s what I read,

    “Only hire winners.  There may or may not be such a thing as bad luck.  But whether it exists or not, it is certainly contagious.  Hire Winners or people you believe will become winners.  Fire whiners and moaners swiftly.  That’s contagious, too.  You are trying to create an environment where making money is on everyone’s mind most of the time.  Losers and winers usually have other priorities.”  

    Those words hit me like a bolt from above today!  They stopped me in my tracks and lit a whole new idea in my head!  Here’s what came from that moment of INSPIRATION:  Problem – Trying to Save the World.  lol Yeah, I work on that sometimes.  

    I was thinking about how to help certain people with their business.  I was thinking about my own experiences in Direct Sales and then applied Felix’s advice.  In Direct Sales, reps typically think, “I’d be happy if anyone joined my business.  The more sign ups the better.”  BUT… Felix and I do NOT agree.

    “Only Hire Winners!”  No, you are not ‘hiring’ people when they join your organization, but you are letting them in to your  business and they WILL have an effect on your SUCCESS. “Bad luck” like a Bad attitude is CONTAGIOUS, and it can suck up a lot of your time and energy – just thinking about it.  Example:  Think about the people that already exists on your team.  Remember back to a moment when one them ‘whined or moaned’.  lol Just thinking about them, makes you start frowning right?!  It stops you in your path. Solving their problems kept you from your priorities – Right?

    Now, think about someone on your team, who has had some success, maybe more that you.  Do you start dreaming about the future when they pop in to your mind?  That’s what happens to me.  Their Winning Attitude is CONTAGIOUS, even when I just think about them and when I hang around them – WOW!  That’s POWERFUL STUFF!

    In your business, you are trying to earn money.  There may be a lot of other admirable things you are trying to accomplish too, but in order to succeed at any of these things You Must, “Create the environment”.  Weed out Losers and SEEK out Winners and you will find that you have a lot more time, a TON more fun and a huge amount of success!

    Thanks Felix!

What Kind of Network Marketer Are You

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Network Marketers come in come many different flavors.  They do the business a million different ways.  

Some are gooey sweet and seem to attract new customers with just a smile and a compliment.  Others are more complex.  They have an air of expertise and prospects seem mesmerized by their facts.

But who REALLY makes it and who Doesn’t?

Rep #1 The Old School Rep:  This Rep believes solely in ‘belly to belly’ Networking.  They want to meet up with you in person, look you in the eye and shake your hand. They subscribe to idea that and if you do the business any other way, you’ll fail and they will let you know you’ve ‘got it all wrong’.

Rep #2  The New School Rep:  This Rep believes that if you are not dominating online, you are NOT in business.  They talk SEO language, they live on coffee, google and youtube, they write articles, apps and blog posts and they get social all over twitter, fb and linkedin.

Rep #3  The Ignorance on Fire Rep:  This rep is just getting started.  They just had amazing results quickly with the business or the products and they are ‘taring it up’.  They can’t NOT tell you about their journey and they honestly want you to reach your dreams.  They’ve got the key and they are going to give it to you.  Even if you don’t want it.

Rep #4  The Know It ALL Product Rep:  This Rep is a professional or they were at one time.  They have an expertise that complements the products offered by the company.  They know it all and they will give you all the facts.  They will let clients know the whys and the hows of anything product related.  They are confident and give credibility.

Rep #5  The Know It ALL Business Rep:  This Rep is a salesman and they are not afraid of the title.  They are competitive and they have had some success before.  They have been in DS for a while or they have marketing something else. They are good on the phone, they know what Closing means and how to do it.  They are like tigers, good at attracting, waiting for and catching prey. I mean prospects.  😉

Rep #6  The ALL Talk Rep:  This Rep gets in touch with their upline right away.  They look for places and events to show off what they are capable of.  They talk a lot with the team.  The ‘plug in’ regularly and never miss a call, party or training.

Rep #7  The Part TIme Rep:  This Rep has a real JOB.  They LOVE the products and or opportunity and fit as much as they can in to what little time they’ve got.

Rep #8  The Never Give Up Rep: This Rep may be knew or they may have been on your team for years.  They are always willing to try something you suggest.  They follow directions and do it with a smile.

Rep #9  The A Team Rep:  This Rep does NOT need you!  Watch what they do, learn and try to follow.  They know how to get things done!

Rep #10  The B Team Rep: This Rep is taking their time to learn what success really takes.  They will make very few mistakes, but getting them to take action will be a full time job for you.

Rep #11  The C Team Rep:  This Rep is on again off again.  When they are on run with them.  They may out pace you for a while, but the more support they get the longer they will run.

Rep #12  The I Think I’ll Try This Rep:  This Rep is NEW.  So new, that they may not have even joined your team yet.  They have questions and want to learn.  Their attitude is great and they are like sponge that just needs to be pointed in the right direction to ‘clean up’.

Step 1:  Identify yourself.  What kind of Rep are you?  You will need to know if you want to be successful.

Step 2:  Identify your business partners.  What kind of reps do you have to work with?  You’ll need to know if you want to help them grow.

Step 3:  Decide what kind of reps you want to work with.  You will need to know what they are like if you want to attract them.

Step 4:  Believe!  ALL of these Reps have what it takes to become successful.  There are stories from every company that glorify each one of these reps.  So, NEVER Give Up on any of them or think that they can’t make it.  Reps just like them HAVE and WILL.

Step 5: Know how to help!  

Help for Reps:

#1 Let them mingle.  Find Places for them to ‘meet up’.  Host events for them.  Give them every opportunity to Network.  They should have a goal of 20+ contacts a week. 10 new from canvasing, 5 from cold calls, 5 from warm market.

#2 They are gang buster recruiters.  Support them or train them how to work with and mange their team.  They will need all the help they can get.

#3 Get them in front of a crowd.  Set them up at tables, fairs, host parties for them and find any speaking engagement where they can give their testimonial and then, when they slow down, train them.  They will become your A and B Team Reps.

#4 Have them on speed dial for others like them and try to ignite a fire and get them interested in the business. They need instant gratification.  Ask them to speak at big events and feed their ego.

#5 Have them on speed dial for others like them and try to get them hooked on the products. They need instant gratification too.  So, get them paid asap.  Ask them to speak at big events and feed their ego.

#6  Give them a team cheer leader -ship position and they will never leave your side.  Have them host a call or weekly meeting.  They need to be in a support the team role. OR they WILL waste all of your time.  You decide.

#7 Inspire them to be more. Always look for ways to get them involved. Celebrate their accomplishments. Gifts and prizes are good! Feed them success stories and show them people that have gone risked it, gone full time and made it.

#8  Introduce them to an A Team Rep.  Get them Mentored.  They might as well know now who they CAN become.

#9 Give the A Team Rep anything and everything they ask you for.  PERIOD!

#10 Give the B Team Rep your support.  You will work closer with them then anyone else on your team.  Mentor them for 3 months and then see if the can fly.  If they are ready, partner them with an A Team Rep. They will continue to learn while ridding on the A Team’s coat tails.

#11 Give the C Team Rep time, space and a smile.  Give them what they ask for and hook then up with a B Team Rep that has been around for a while and can help to educate, motivate and encourage them.

#12 Work with this Rep Closely.  Be in contact with them daily and help them figure our what Rep Role they want to step in to.

Get to work!  

NETWORKING is NOT easy!  

It’s got the word WORK right in the name.  

If you are not ready to work – you are NOT on the list!

 

 

 

 

Biggest Mistake For New Marketers

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If you are new to Network Marketing, you are wondering HOW do I tell people about this stuff?  What can I say to start the conversation?  And then the inevitable happens and you start to Over-Think things!

Over-thinking can ruin a GOOD THING.  It can make ALL things harder than they really are and can make New Newt Work Marketers Get Stuck and Give Up!

Don’t let Over-Thinking Stop You!

You are representing a company with amazing products that really change lives and or are exactly what people are looking for – even if they don’t know it yet.  😉

Don’t worry about what to say, who to say it to, and how to say it. Say something to everybody.  Let everybody you communicate wit know that you are the go to person for that company.  If you talk to someone – they need need to know what you do or why you do it.  If you weren’t planning on talking to them, but you would like to because you think it would be good for your business.  Start with “Hi”.  The move on to, I m not sure if this would interest you, but I just feel like I really should share this with you and then tell them your story.

Network Marketing is easy!  Really, just don’t Over-Think It!

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