Nitche Marketing

Niche Marketing for Your Direct Sales Business

Posted on September 28, 2012. Filed under: Get in Front of an Ideal Audience, How To Do The Business, How to Reach Your Target Audience, Nitche Marketing, Reach Your Target Audience, Tips for your business | Tags: , , , , , , , , |

Do you have a Niche?
Who’s in your Niche audience?
How do reach in to your Niche and grab attention?
Having a Niche can help grow your business efficiently by targeting only customers and prospective business partners that want what you’ve got. Your Niche is what you are ‘known for’. It’s what gets you in the door in certain groups – like a VIP pass. Niche marketing allows your business to be a big fish in a small pond and helps you differentiate your product from other similar products or yourself from other reps with the same products.
So, HOW DO YOU DO IT?
This is your chance to finally write the first chapter in your ‘TELL ALL’ book!
Let’s Learn Together!   Share your NICHE MARKETING TIPS in the comments.
Wendy Kelley at wendykelleywraps@gmail.com has a Niche:
  • “The It Works company can fit into different venues, I try to locate my targeted market in different ways. It Works offers the flagship product the Ultimate Wrap. It falls into the category with brides trying to look good for the big day, so I check my favorite bridal shops to see what events they have selected to participate in, check the list of vendors at the event . I goggle listings for ladies nights, this is a product we label get your sexy back. Stay connected to other vendors on fb ,groups. Request to be on a vendor invite list, for first chance to sign up. a event that is worth doing fills up quick, and be the first in your category. Join networking groups , and for me we offer premium supplements, so I joined health and wellness groups.”
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Fairs, expos, conventions, exhibits and trade shows are a great way to reach your target niche audience

Posted on March 15, 2012. Filed under: Expo Experts, Find A Trade Show, Get in Front of an Ideal Audience, How to Find Vendor Events in Your Area, How to Reach Your Target Audience, Nitche Marketing | Tags: , , , , , , , , , , , |

How do you find Vendor events/expos/opportunities where you can share your products with TONS of New People?

Not everyone markets their Home Business this way but Fairs, Expos, Conventions, Exhibits and Trade Shows are a great way to reach your target niche audience and also a fantastic way to demonstrate your items, talk face to face with prospects and create Immediate Cash Sales! 

So, We Asked A Few EXPO EXPERTS, that know how to rock the trade show world to share a few tips that will HELP YOU get in front an ideal audience!

  Heather Nickless To find them, I focus on what I am wanting to find. Bridal events are perfect for my product so I search for local bridal expos. It’s completely different than craft fairs. More people are willing to spend extra time at your booth and your marketing has to be definitely different. Where as with craft fairs, your focusing on the product, bridal events are more like what you can do for the bride, how you can help their wedding day and so forth.

  Emily Rios Sanchez I love doing shows. I have products that are popular with Avon Customers and sell those items. When doing shows, also talk to other vendors around you. You get great ideas from them. Raise your display tables high where a customer can see it at eye level. I use the bed risers from walmart.

  Kelly McKenzie I am a Military wife and I do events that usually consist of other military wives but not limited to only military wives. I always give out Avon samples with our brochures. I talk to everyone that comes by my booth and I always bring items that I can get at a good price so they dont have to pay much. I always decorate my table so it is appealing to the eye. I try to go with a holiday theme close to that date ie. v day, easter, halloween stuff like that or by the season. I always let people sample perfumes. I have a basket of goodies giveaway to get contact info. I use square so I can accept credits cards easily at a event so the customer has a easy payment option. I make sure to give out my business card with my info and sing up info on it. I usually do any event where I think women will be since Avon is more for women. I have done fairs, expos and conventions. Also get to know the other vendors cause that is how you can get more event on your schedule. Vendors usually stick together and help each other out by sharing event info,dates and such.

  Kina Oneal I generally search for local events, festivals and such most importantly health fairs and events to showcase Plexus Slim and share information, testimonials including my own of how these awesome products have improved my health and business opportunity have increased my wealth. Also have samples available so that interested parties can taste the drink first hand. I make available the 3 day trial packs for those that are skeptical but want try. People are having a hard time believing that there is a product that can help you lose weight without changing your eating habits and/or exercising it. I’m a walking testimony, I’ve lost 51lbs without doing either! When they see my pics and pics of others that are displayed…the become amazed and excited.

My purpose for doing events is to at least let others know there is an option that could work for them…..and possibly change their life as mine have changed. I’m so grateful and want to partake in as many events as possible to make a difference in somebody else’s life. I hand out brochures that include photos, business cards, offer chances to win prizes. I also connect with other vendors to see how we can help and/or work together including keeping each other informed of upcoming events. Events are a great way to reach a larger audience at once. 🙂

  Jean Ferraro- Young I have become a member of several womens business groups–Amazing women who do help each other. I have done various vendor events, which I have found on FB or through my contacts. I try to do a theme–holiday or special occasion with my presentation on my table. I will say the sales are not always the greatest, or would I would want them to be. I give out samples–have offered specials and always have a raffle, which does get me some names for future contacts. The vendor events do give me a great opportunity to meet other business women, who I have established friendships with and have open other doors for business opportunities.

  Shad A Drury Call the companies corporate offices and tell them what area you are in and if they provide leads they will forward your information along to their reps. If not, they will give you some names of reps in your area. The key is networking networking and more networking. This page, FindSalesRep.com is an excellent idea and will bring great opportunity for many people! Great work, folks!

Awe, Shad, you are making the whole corporate office at FindSalesRep Blush!

AND… Thanks to each one of you for sharing these insights.  You truly know how to reach a target audience and FIND a Fair!

If you are a Networker and you can add to this discussion, please leave your tips in the Comment Section.  🙂

 

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