How do you target the ideal customer?
To successfully introduce new customers to you company and the products you offer, it’s essential to focus exclusively on the prospects you believe are most likely to purchase from you.
WHO are they? We asked a few of our favorite independent direct sales reps:
-Your ideal customer may be prospects who are currently buying something similar and will appreciate the additional features your new product or service provides.
-Your best prospects have a perceived need for what you offer, can afford to buy it and have demonstrated a willingness to do so–probably by purchasing from your competition. Bear in mind, it’s always easier to fill a need than to create one.
Share the benefits and features that your prospective customers will value most. The bottom line is that working with you and your company should be unique and meet the needs and desires of your best prospects. Show then how you can make that happen.
How?
Will you market online, via catalog or by 
? Generally, a multi-channel marketing tactic will help you achieve the greatest success.
Why?
Customers who can shop when and however they like tend to spend more and shop more often. Suppose your strategy is to market a weight loss product to people who can’t afford gym memberships or high-priced home equipment. You might choose traditional face to face/home party direct marketing plus a website as your primary channels, and then online ads and e-mail solicitations that link to your website. These are all great ideas, but no one action alone is going to give you the results that you are looking for. Aim to combined all of them.
When?
For startup entrepreneurs, the need to constantly tinker with the business never ends. “You have always got to be thinking about how you can tweak whatever you have to make it even better.”
If you feel like you have too much going on, stop and just focus on just one at a time. Try spending time on one project per day and see how much you accomplish.
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