Targeting the Ideal Customer

Posted on September 30, 2014. Filed under: Build It Make It Create It, Direct Sales Tips, Entrepreneurs ONLY, Expand Beyond Your Warm Market, Get in Front of an Ideal Audience, How To Do The Business, How To Grow Your Direct Sales Team, How to Make It, How to Reach Your Target Audience, Making It In Net Work Marketing, Network Marketing Made Easy, Reach Your Target Audience, Targeting | Tags: , , , , , , |

How do you target the ideal customer?

To successfully introduce new customers to you company and the products you offer,  it’s essential to focus exclusively on the prospects you believe are most likely to purchase from you.

WHO are they?  We asked a few of our favorite independent direct sales reps:

-Your ideal customer may be prospects who are currently buying something similar and will appreciate the additional features your new product or service provides.

-Your best prospects have a perceived need for what you offer, can afford to buy it and have demonstrated a willingness to do so–probably by purchasing from your competition. Bear in mind, it’s always easier to fill a need than to create one.

Share the benefits and features that your prospective customers will value most.  The bottom line is that working with you and your company should be unique and meet the needs and desires of your best prospects.  Show then how you can make that happen.


Will you market online, via catalog or by archery target? Generally,  a multi-channel marketing tactic will help you achieve the greatest success.


Customers who can shop when and however they like tend to spend more and shop more often. Suppose your strategy is to market a weight loss product to people who can’t afford gym memberships or high-priced home equipment. You might choose traditional face to face/home party direct marketing plus a website as your primary channels, and then online ads and e-mail solicitations that link to your website.  These are all great ideas, but no one action alone is going to give you the results that you are looking for.  Aim to combined all of them.


For startup entrepreneurs, the need to constantly tinker with the business never ends. “You have always got to be thinking about how you can tweak whatever you have to make it even better.”

If you feel like you have too much going on, stop and just focus on just one at a time. Try spending time on one project per day and see how much you accomplish.

Read Full Post | Make a Comment ( None so far )

Find Out If You Have What it Takes to be an Entrepreneur

Posted on April 10, 2014. Filed under: Entrepreneurs ONLY | Tags: , , , |

Being a true entrepreneur is more than just a job title.  It’s a lifestyle, a state of mind, a default personalty.  If you are an entrepreneur it’s not something you decided to be, it’s just who you are…   for better and for worse.

Because of your wild ways, things don’t always go smoothly for you, but they’re definitely ALWAYS interesting.

Are you one of these people?  Are you the one who ALWAYS get’s the job done – no matter what.  Do you challenge the norm?   Do you have original opinions that move a discussion forward?  Do you seek out solutions even if it means bending the rules – within reason?  Do you act with tenacity?  Are you ALWAYS the one in the room withe the most determination?

LET’S FIND OUT!  Give yourself 1 point for everything you can say yes to….

Then, come back and share your scores.

employ 2

Read Full Post | Make a Comment ( 1 so far )

Liked it here?
Why not try sites on the blogroll...